9/17/2023 0 Comments Red venture trucksYou are correct, but I am genuinely curious how others are comfortable paying money to be advertised to and sold off. I agree that it feels like OP is reaching in order to use this article to justify their sub cancellation as not only a matter of differing taste, but of ethics as well. What is described in the article has, so far, not been reflected in the new GB shows at all. What's the overall consensus here knowing this information? Also curious, how many others have opted out of Red Ventures selling their information? I also just now opted out of the sale of my information through the link at the bottom of GB's homepage. I'm curious, is the overall GB community here comfortable with all this? I personally am not and feel more justified in having cancelled my sub. A deeper concern may be what it will mean to transform the internet’s independent arbiters into nothing more than the gaping maw of the sales funnel.Īfter reading the article, the new game plan for GB makes much more sense. There’s quite a bit of good news in the rescue of old media brands by Red Ventures and similar companies - CNET plans to hire 150 new employees this year, for instance. “If you lose brand trust, then you don’t have a business.” “Brand and trust are at the core of everything that we do,” said Courtney Jeffus, the president of the company’s financial services division, which includes Bankrate. “I told them, ‘There’s a red line,’ and they’re like, ‘OK, we’ll see,’” he said. Elias said Red Ventures has a “nonnegotiable line” concerning the editorial independence of its sites, adding that he has given his cell number to CNET employees and instructed them to call him if they ever face pressure from the business side. But he noted that Points Guy journalists are required to attend regular business meetings detailing how much money the site makes from credit card sales, which some take as a tacit suggestion to put their thumbs on the scale. He and other Points Guy writers said they hadn’t been pushed to publish stories they found dubious - indeed, the site has occasionally offered carefully critical coverage of Chase and American Express, its dominant business partners. Red Ventures is “all about profit maximization,” said JT Genter, who left the site more than a year ago. More troublingly, some reporters at The Points Guy, which also covers the travel industry in general (it has been a comprehensive source for information on where vaccinated Americans can travel), have complained that the new owners have eroded the already rickety wall between the site’s service journalism and the credit card sales that fund it. Journalists, like members of a medieval guild (the guild hall is Twitter), tend to be more connected to the folkways of their profession than to any corporate culture, and some roll their eyes at Red Ventures’ rah-rah retreats, which feature fireworks and song. The arrival of Red Ventures’ executives hasn’t always gone over well among the journalists who find themselves working under Mr. Red Ventures will take a healthy commission on each referral. Red Ventures, for instance, plans to steer readers of Healthline to doctors or drugs found on another site it recently acquired, HealthGrades, which rates and refers doctors. It’s a step away from the traditional advertising business toward directly selling you stuff. The company found itself in the publishing business almost by accident, and is now leading a shift in that industry toward what is sometimes called “intent-based media” - a term for specialist sites that attract people who are already looking to spend money in a particular area (travel, tech, health) and guide them to their purchases, while taking a cut. Red Ventures has built a culture that blends warm enthusiasm, progressive social values and the ruthless performance metrics of the direct marketing business. A couple sections of the article that stood out to me: United Arab Emirates £38 shipping or all ordersSomeone earlier had created a topic about the recent NY Times article about Red Venture and for some reason that topic had been deleted before I had the chance to read & respond.Īfter reading the article, I found it very eye opening and am curious what other's thoughts here may be. North Macedonia £28 shipping or all orders Netherlands £18.50 shipping or all orders Please ensure you're able to pay additional import costs.īosnia & Herzegovina £28 shipping or all orders The price you pay on .uk is minus the taxes and duties. The customer is responsible for taxes & duties on all international orders. Standard Shipping - 2 - 3+ days from dispatch £3.00Įxpress Shipping - 1- 2 days from dispatch - £5.00
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